{"product_id":"bluejay","title":"Bluejay Selvedge Denim","description":"\u003cp\u003e \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Bluejay (17oz Selvedge Denim)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThe newly updated Bluejay from Master Supply Co. blends Western heritage with a refined, vintage-inspired silhouette. Tailored for those who value structure, longevity, and authentic detailing, this is a jacket designed to evolve with character.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhy We Upgraded\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThe original Bluejay was built in 13 oz denim—a solid entry-weight fabric that wore in beautifully. But over time, we wanted to push further. This new edition is cut from 17 oz raw sanforized selvedge denim—a heavier, left-hand twill fabric woven on vintage shuttle looms from the 1950s and finished with a traditional red-line ID. The upgrade adds depth, structure, and long-term fade potential without compromising comfort or wearability. It still softens with time—but now develops sharper creases, richer highs and lows, and a more defined patina. The price has been modestly adjusted to reflect the elevated fabric. In short: this is the Bluejay, levelled up.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePremium Construction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThis 17 oz selvedge denim is raw and unwashed, with deep indigo saturation and a smoother hand feel thanks to its left-hand twill weave. Woven slowly on mid-century shuttle looms, each yard of fabric carries unique character and subtle irregularities that modern high-speed looms can’t replicate. Sanforization minimizes shrinkage while preserving the integrity of the break-in process. The red-line selvedge ID is a nod to denim’s heritage—and a marker of the slower, deliberate craft behind each jacket.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBuilt for Longevity\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eTriple-stitched main seams and chain-stitched hems reinforce the jacket’s structure, while our custom solid zinc hardware offers tactile reliability and long-term durability. A signature red twill collar insert—a refined evolution from our earlier paisley lining—adds subtle contrast without distracting from the clean profile.\u003c\/span\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBreak-In \u0026amp; Care\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThe Bluejay is made to wear in, not wear out. With consistent use, it will develop high-contrast creases, patina, and uniquely personal fades. Spot-clean when necessary; delay washing to allow the denim’s character to deepen. If soaked, expect minimal shrinkage (~3%). As with all richly dyed raw denim, color transfer is normal in early wear—avoid pairing with light fabrics.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCustom sizing is not available\u003c\/strong\u003e\u003c\/span\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEach jacket is designed in Toronto and built in our own dedicated workshop in Pakistan. We oversee every step — from pattern drafting to leather selection to final inspection. Every jacket is individually photographed, measured, and quality-checked before leaving the shop. We produce in small batches using raw selvedge denim and custom hardware.\u003c\/strong\u003e\u003c\/p\u003e","brand":"mysite","offers":[{"title":"US\/XS","offer_id":52125176332653,"sku":"MW250613947-US\/XS","price":189.95,"currency_code":"USD","in_stock":true},{"title":"US\/S","offer_id":52125176365421,"sku":"MW250613947-US\/S","price":189.95,"currency_code":"USD","in_stock":true},{"title":"US\/M","offer_id":52125176398189,"sku":"MW250613947-US\/M","price":189.95,"currency_code":"USD","in_stock":true},{"title":"US\/L","offer_id":52125176430957,"sku":"MW250613947-US\/L","price":189.95,"currency_code":"USD","in_stock":true},{"title":"US\/XL","offer_id":52125176463725,"sku":"MW250613947-US\/XL","price":189.95,"currency_code":"USD","in_stock":true},{"title":"US\/XXL","offer_id":52125176496493,"sku":"MW250613947-US\/XXL","price":189.95,"currency_code":"USD","in_stock":true},{"title":"US\/XXXL","offer_id":52125176529261,"sku":"MW250613947-US\/XXXL","price":189.95,"currency_code":"USD","in_stock":true},{"title":"US\/XXXXL","offer_id":52125176562029,"sku":"MW250613947-US\/XXXXL","price":189.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9292\/5293\/files\/Bluejay-PROD-Front-w-bright.jpg?v=1754819754","url":"https:\/\/market.vibtrend.com\/products\/bluejay","provider":"Vibtrend.Market","version":"1.0","type":"link"}